60% of training never lands on Monday morning. Not because the team cannot learn — because the content is generic, theory-heavy, decoupled from the real categories your buyers actually run. The training that pays back is the one your team can apply on their next file. Live, contextualised, on your data, with role-plays that mirror the rooms you are in.
I bring three things off-the-shelf cannot: ten years of operator track record across €600M+ and ten industries, the rooms (Amazon, Cellnex, F500 RFPs, regulator audits) where the methods were calibrated, and a delivery format that is bilingual, custom and follow-up grade. Pre/post assessment, 90-day reinforcement, written deltas. Not a video library.